Monthly Archives: February 2012

Product Management and Strategy

Planning, building and bringing a product to market requires a well-planned and executed product management strategy. This plan must include all that is involved with designing, developing, testing, marketing, selling and servicing the product from engineering to sales to customer service. The strategic product plan needs to research, evaluate and define a customer need...

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Social Media Presence Management

There's a lot of buzz about online presence management or social media presence management as it's sometimes called. It's a relatively new name for a problem that's been an issue since the consumer web had more than 10 users - how is your brand managed and perceived online. In the new...

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User Centered Design

User Centered Design (UCD) is the process and strategy of designing any application, website or tool that places the person, "the user", at the center of the design and engineering effort. It's a focus on the cognitive aspects of a users interaction and behavior with the application including perception, memory,...

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