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Product Management and Strategy

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Planning, building and bringing a product to market requires a well-planned and executed product management strategy. This plan must include all that is involved with designing, developing, testing, marketing, selling and servicing the product from engineering to sales to customer service. The strategic product plan needs to research, evaluate and define a customer need and then detail a product direction and solution to solve that need.  As such, the role of product management is a strategic. However, product managers are often pulled into tactical...

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Social Media Presence Management

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There's a lot of buzz about online presence management or social media presence management as it's sometimes called. It's a relatively new name for a problem that's been an issue since the consumer web had more than 10 users - how is your brand managed and perceived online. In the new world of social media and 140 character tweets, maintaining brand integrity has become a challenge for organizations to manage. A big part of the problem is simply being able to...

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User Centered Design

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user-centered-design

User Centered Design (UCD) is the process and strategy of designing any application, website or tool that places the person, "the user", at the center of the design and engineering effort. It's a focus on the cognitive aspects of a users interaction and behavior with the application including perception, memory, problem solving and learning. Rather than requiring users to adapt their behaviors in order to learn and use an application, an application can be designed to support its intended users’...

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