Online Marketing

GoPoint provides expert internet marketing services that integrate organic search, SMM SMO, SEO, SEM, content marketing, campaign localization and mobile campaigns to achieve world-class results. Our marketing approach works to discover and understand business objectives and current internet marketing strategy to identify opportunities and present threats. We then build a marketing approach to leverage organic audience growth through SEO, SMO and traditional online marketing practices.

Online Marketing Services Include:

Rank Analysis and Recommendation
To compete, you have to know your competition and where you stand. Our website, marketing analysis and ongoing research of search engine ranking algorithms helps you stay on top and outpace your competition.

Website Analysis
Our team will analyze your site architecture, directory structure, 404 error pages, content, on-page and off-page best practices and deliver a set of actionable recommendations to improve your SEO campaign.

Post-click Conversion Analysis
Understanding what happens after you get the click is as important as generating the click. Our process will identify opportunities to improve your conversion metrics and drive more sales and leads to your site.

Keyword Research & Analysis
An SEO campaign focused on the wrong or incorrect keywords, or those keywords that drive rankings but do not bring ROI, is not an effective campaign. Our team will analyze your preferred keywords and strategize on how to rank your site for words that bring qualified traffic- not just numbers.

Structural Optimization
We will identify opportunities for optimizing navigation and directory structure to get the maximum benefit from search crawlers and ranking algorithms.

Code Optimization
We’ll perform a deep level code review and recommend code improvement opportunities. We will also benchmark site performance to improve page load and download times.

Link Optimization and Building Strategies
Links are key to organic traffic growth. Building credible links is difficult. Our process and relationships help to create a link optimization strategy that will improve page rank and generate more traffic for your site.

Content Development & Optimization
(including Blog Development and Maintenance)
Our team of writers are able to produce targeted search engine optimization content. Our team will optimize existing content, and produce new content to build link strength and improve page rank.

Benchmarking and Monthly Reporting
We produce benchmark and monthly dashboard reports to track progress and results. Reporting allows for total control over search engine optimization project and improvements.

Mobile SEO
Optimizing your Apps to be found on the traditional web and in the app store is key to driving downloads. We will help you develop and implement a strategy that will improve your app ranking and deliver more conversions.

Social Media Optimization (SMO)
Keyword research, reporting and analytics and conversion optimization are key to managing a successful social media campaign. In addition, we maintain a strong social media presences on all major networks and run a/b multi-variant testing to grow and mobilize your facebook fans and twitter followers.

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