Marketing and sales technology YouTube benchmark

See how 13 verified enterprise channels in marketing and sales technology publish, attract views, and earn visible engagement. We keep company names, handles, ranks, and individual channel figures private.

What the category data shows

The share of recorded views that went to videos with meaningful visible engagement is 0.99%. The middle channel published 95 videos across 42 active weeks in the past year. Median visible engagement is 0.83%. Newer videos earned 1.4 times the daily view rate of older videos at the median.

Look at the range, not just the average

Engaged reach runs from 0.2% at the 25th percentile to 100% at the 75th percentile. These numbers show what is common across the category. They are not targets, and they cannot prove business impact.

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