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Making Them Laugh: Using Humor in Brand Videos

By sharon

Have you ever watched a brand video that made you laugh out loud? Using humor in brand videos can be a powerful way to connect with your audience and create a memorable brand experience. But it’s not as simple as just telling a joke. To use humor effectively in brand videos, you need to find the right balance of entertainment and brand messaging. In this post, we’ll explore the art of using humor in brand videos, why it matters, and best practices for creating funny and engaging brand videos that align with your brand. So, whether you’re a marketer, business owner, or content creator, read on to discover how you can use humor to make your brand stand out.

Why Humor Works in Brand Videos

Humor is a powerful tool in marketing that can help brands connect with their audience on an emotional level. According to psychology, humor triggers the release of endorphins, which are the body’s natural feel-good chemicals. When people watch a brand video that makes them laugh, they associate those positive feelings with the brand. This makes them more likely to remember it and engage with it in the future. In fact, many successful brand videos have used humor to create an emotional connection with their audience. For example, Dollar Shave Club’s viral video “Our Blades are F***ing Great”. They used humor to disrupt the traditional razor industry and create a cult-like following of loyal customers. The video’s witty script, quirky visuals, and irreverent humor made it a hit with viewers and helped the brand stand out in a crowded market.

How to Use Humor in Brand Videos

When it comes to using humor in brand videos, finding the right balance between entertainment and brand messaging is crucial. Your video should be funny and engaging, but it also needs to align with your brand values and convey your message effectively. To create a funny and engaging brand video that aligns with your brand, start by identifying the tone and style that best represents your brand. Then, brainstorm ways to infuse humor into your message while staying true to your brand’s voice. For example, if your brand is known for being quirky and irreverent, consider using unexpected humor to make your brand stand out.

Additionally, using humor to tell a story or convey a message can be a powerful way to create a memorable brand experience. Think about how you can use humor to illustrate a problem or pain point that your brand solves. Or how you can use humor to make a complex topic more approachable and understandable. By using humor in this way, you can create a more engaging and memorable brand experience for your audience.

Common Mistakes to Avoid When Using Humor in Brand Videos

While using humor in brand videos can be a powerful way to connect with your audience, it’s important to avoid using humor inappropriately or in a way that could alienate your audience. When humor misses the mark, it can have a negative impact on your brand image and lead to negative publicity.

For example, Pepsi’s 2017 ad featuring Kendall Jenner sparked controversy and backlash for its inappropriate use of social justice themes to sell soda. The ad was criticized for being tone-deaf and trivializing important social issues, leading to a public apology from the company and a significant hit to its reputation. To avoid making these types of mistakes, it’s important to be aware of your audience and their values. Avoid using humor that could offend or alienate your audience, and stay away from controversial topics that could spark backlash.

Additionally, it’s important to test your brand video with a focus group or trusted colleagues before releasing it to the public. To ensure that your message is being received in the way that you intended.

Best Practices for Using Humor in Brand Videos

To ensure that your brand video using humor is effective in achieving your marketing goals, it’s important to follow some best practices. First, your humor should align with your brand’s message, values, and target audience. Make sure that your brand video is relatable and that the humor is appropriate for your audience.

Additionally, it’s important to test and refine your brand video to maximize the impact of humor. Consider testing your video with focus groups or trusted colleagues to get feedback and adjust the tone or message if necessary. Make sure that the humor is well-received and that the brand message is effectively conveyed.

Finally, the importance of authenticity in using humor to connect with your audience cannot be overstated. Make sure that the humor is genuine and not forced, and that it aligns with your brand’s personality and values. Authenticity is key to building trust with your audience and creating a lasting impression. By following these best practices, you can create a funny and engaging brand video that effectively. That conveys your brand message and resonates with your target audience.


In conclusion, humor is a powerful tool that can make your brand videos stand out and leave a lasting impression on your audience. We’ve covered a lot of ground in this post, from the psychology of humor in marketing to the best practices for using it effectively. It’s clear that humor can be the secret ingredient that takes your brand videos to the next level. At GoPoint Studios, we are experts in creating brand videos that are engaging, effective, and yes, funny! Our team of experienced professionals knows how to strike the perfect balance between humor and brand messaging to create videos. That connect with your audience and help you achieve your marketing goals.

If you’re ready to take your brand to the next level, we encourage you to consider working with us. Let GoPoint Studios help you create a brand video that not only resonates with your target audience, but also makes them laugh out loud. Contact GoPoint Studios today to learn more about our services. And how we can help you create a brand video that stands out from the crowd. Let’s get started on creating something truly special together!

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