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Production Design: Creating Cinematic Brand Stories 

By sharon

Lights, camera, production design! As a visual artist, the production designer is the mastermind behind the magical sets, props, and costumes.Tjia transporta us into the world of film and television. But did you know that production design is also a key ingredient in the recipe for successful brand storytelling? With the right elements carefully selected and placed, it can elevate your brand story to new heights. This transforms it into a cinematic experience that captivates and inspires your audience. From a humble concept to a grand visual spectacle, let’s explore the power of production design in bringing your brand story to life.

From Sketches to Screens

Welcome to the world of production design – where every detail counts and every color tells a story. As a production designer, the goal is to create a visual feast that engages and captivates viewers from start to finish. From choosing the perfect color palette to building a set that transports the audience to another world. Production design is the glue that brings a brand video to life. With each prop, set dressing, and lighting decision, production designers craft a world that supports and enhances the story. This draws viewers in and evoking a range of emotions. By creating a cohesive and immersive experience, production designers ensure that the brand’s message resonates with its audience long after the video has ended. So let’s grab our paintbrushes and dive into the art and science of production design. Where creativity meets strategy and every detail matters.

Step into the Story: Creating Memorable Brand Videos

Production design is the ultimate storyteller’s tool, a powerful technique for conveying a brand’s values and personality through video. When done right, it allows viewers to experience a certain atmosphere, mood, or feeling and form an emotional connection with the brand. Through a careful selection of production design elements like color, lighting, costume, and set design a brand can evoke specific emotions and create a compelling narrative that speaks to its audience.

For example, consider a car commercial that uses bold lighting and vibrant colors to convey the brand’s power and dynamism. Or an ad for a clothing brand that opts for muted tones and natural lighting to represent serenity and peace. By employing these production design elements, brands can not only convey their message effectively but also create a memorable experience for viewers.

Moreover, production design can be used to create an immersive viewing experience. This makes the audience feel like they are part of the story. Elements such as camera angles, lighting, sound, and motion graphics can be carefully crafted. This draws the viewers into the brand’s world. This allows them to connect with the brand on a deeper level.

In the end, production design is a vital tool. In creating brand videos that resonate with viewers and leave a lasting impression. By using production design to tell a brand’s story, brands can create an experience that viewers will remember long after the video ends.

Production Design in Action: A Look at Successful Brand Video

When it comes to creating brand videos that truly captivate their audience, production design is an essential ingredient. A carefully crafted visual narrative can not only grab viewers’ attention but also convey a brand’s values and personality. Let’s take a look at some prime examples of brands who hit the mark with their production design in their videos. The Apple iPad Air commercial. It transports us to a whimsical world where the iPad Air is a vital tool for navigating the environment. Using stunning colors and stylized characters to create a visually arresting experience. Meanwhile, the Nike Air Max commercial immerses us in a surreal and energetic atmosphere that perfectly captures the essence of their iconic shoes. And Google’s Pixel 4 commercial. It blends live-action footage with 3D animation to create a futuristic world that perfectly showcases their phone’s innovative capabilities. These brands prove that effective production design is a powerful tool for communicating your brand’s message in a memorable way.

Tips for Incorporating Production Design into Your Brand Video

Creating a brand video that resonates with viewers is no easy feat. But production design can help take your video to the next level. Production design is the backbone of your video’s visual elements. Setting the mood and tone, and evoking emotions that make your brand message unforgettable. Here are some tips to help you create an unforgettable brand video:

  1. Plan Ahead: Before you start filming, take the time to plan your production design. Consider your story and how color palettes, props, sets, and locations can enhance it.
  2. Collaborate with Your Creative Team: Producing a cohesive brand video requires teamwork. Your creative team – designers, producers, and directors – should work together to ensure the design and visuals support the narrative and emotions of the video.
  3. Leverage Special Effects: With the help of visual effects and animation, production design can create an immersive experience that makes your brand video stand out. Use special effects to enhance your story or create a unique emotional response.

By following these tips, your brand video will be a memorable cinematic experience that engages your target audience and communicates your message effectively.


Incorporating production design into your brand videos can help you stand out in a crowded market and captivate your audience. By partnering with GoPoint Studios, you can take your brand videos to the next level with expertly crafted production design that tells your story in a unique and memorable way. Our team of experienced designers, producers, and directors will work collaboratively with you to bring your vision to life and create a cinematic experience that engages your target audience. Don’t settle for mediocre videos – let GoPoint Studios help you create unforgettable brand videos that leave a lasting impression. Contact us today to get started!

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