We developed a dynamic motion driven brand sizzle video to illustrate the power of a financial leader’s rebrand.

The Bank of America Corporation is an American multinational investment bank and financial services holding company headquartered in Charlotte, North Carolina. The bank hired branding agency Lippincott to redesign their logo as well as refresh all their core brand assets from website, to app, to collateral and presentation materials through retail experiences.

With a successful brand refresh in hand, Bank of America and Lippincott wanted to capitalize on the opportunity to socialize the assets internally and externally through a brand sizzle video. This effort required the parties to partner with a motion design studio that could evoke the proper brand tone while creating and exciting and dynamic video to highlight all aspects of the brand to create momentum inside and outside the company. They chose GoPoint for its best-in-class motion design team and proven track record of delivering above expectations and on time.