Digital Asset and leading market participants approached our partner Lippincott to help brand and launch a new blockchain product called Canton. This effort involved announcing plans to launch the industry’s first privacy-enabled public blockchain designed for institutional assets and built to unlock the potential of synchronized financial markets.

Lippincott called on GoPoint to help with both the launch website alongside a sizzle video to highlight how the Network launch participants work alongside Digital Asset to build and connect applications to the network, the value proposition, and market differentiators from Digital Asset’s perspective as a founding participant. This was viewed as an opportunity to
clarify Digital Asset’s role and involvement as a founding participant, not the owner, of the Canton Network, as it was critically important to clearly articulate Digital Asset’s role as a neutral and unbiased participant enabling a network that is bound to no one and accountable to all.

As a result of this video and website, Digital Asset was able to better educate the industry about the Network, its value propositions, and market differentiators when compared to other blockchain platforms in the market. The video also helped to better clarify Digital Asset’s role as a founding participant and how the company helps the Network participants build and connect applications to the Network.