Create custom animations promoting McGraw Hill’s educational product over multiple campaign themes.

McGrawHill Vivaldi Make Studying Simple Hero image

We developed a custom narrative, design and animation style to communicate the value proposition of an education leader’s platform.

McGrawHill is an American educational publishing company and one of the “big three” educational publishers that publishes educational content, software, and services for pre-K through postgraduate education.

In order to capitalize on the business growth opportunities, McGrawHill needed to create and market several of its platforms and educational products demonstrating for educators the homework and learning management platform and students could learn key course terms anytime, anywhere with free digital flashcards. Working with Vivaldi, we strategically defined the narrative and developed an engaging design and animation style to effectively communicate with and educate the target academic audience.

Key Activities:


  • Conceptualization
  • Script Development
  • Voice Over Recording
  • Storyboarding
  • Illustration Design
  • Graphic Design
  • 2.5D Animation
  • Video Editing
  • HTML5 development

Results & Impact

Working with Vivaldi, we launched McGrawHill’s digital campaigns with a new narrative, a design refresh, animated experience and updated messaging. The new campaigns allowed the company to expand across the nation to educators and students at all levels—redefining what it means to have education for all.

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