Rakuten

GoPoint helped a global advertising leader show how one powerful ecosystem has infinite possibilities.

Rakuten

One Powerful Ecosystem. Infinite Possibilities. We helped Rakuten showcase a world of customers waiting to be discovered.

Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. Brands and agencies worldwide choose Rakuten Advertising for unparalleled expertise and distinctive marketing solutions that influence and activate audiences across the many paths and platforms of their digital journeys.

We were tasked by lead agency Gigasavvy to create an upfront sizzle for an industry event that Rakuten was using to showcase the Rakuten partner ecosystem. The task was to communicate the core value proposition of how Rakuten creates unique opportunities to amplify digital marketing performance and is unrivaled in audience scale, partner diversity, and technology innovation, the inventory and data of Rakuten Group, Inc. 70+ businesses and nearly 1.4 billion members, coupled with their proprietary technology and global publisher network, drive exceptional business growth for our clients.

All this needed to be concepted, produced and delivered in under two weeks. No small task, but we were up for the challenge.

Key Activities:

SERVICES PROVIDED

  • Conceptualization
  • Script Development
  • Voice Over Recording
  • Storyboarding
  • Illustration Design
  • Graphic Design
  • 2.5D Animation
  • Video Editing

Results & Impact

Working with Gigasavvy, we launched Rakuten’s upfront sizzle going into 2022, helping continue the momentum of being named the world’s best affiliate network for the 11th year in a row, by mThink, publishers of the Blue Book performance marketing network rankings; to strengthen relationships between advertiser and publisher partners.

Let’s talk.