Razer

A product launch for a brand with a cult following balancing excitement with the tech performance fans care about.

Razer

Performance Pushed to the Edge: A product launch for a brand with a cult following needs to balance excitement with the tech performance fans care about.

Razer Inc. is an American-Singaporean multinational technology company that designs, develops, and sells consumer electronics, financial services, and gaming hardware. It’s fan base are known to be so rabid that they even tattoo the Razer logo on their bodies! With a fan base that passionate, Razer’s product launch for its newest gaming laptop needed hype and excitement that would continue to build its momentum.

Needing to strike a balance between promoting technical features and benefits while appealing to Razer’s raving gamer communities was no small task, but lead agency Gigasavvy with support from GoPoint on production was up for the challenge. Together we helped Razer introduce the Blade Pro 17 with an eye catching colorful spot driven by an adrenalized soundtrack to leave viewers wanting more. Launched mostly over social and digital channels, the dynamic 3D animation positioned the new product as an alluring powerhouse laptop that gamers had to own.

Key Activities:

SERVICES PROVIDED

  • Conceptualization
  • Script Development
  • Sound Design
  • Storyboarding
  • Illustration Design
  • Graphic Design
  • 3D Animation
  • Particle VFX
  • 2.5D Animation
  • Video Editing
  • HTML5 development

Results & Impact

Working with Gigasavvy, we launched Razer’s digital campaigns to great fan fare! The new campaigns allowed the company to dial up the excitement around the Razer 17 launch—driving interest and consideration to purchase.

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