Using video to showcase what it means to have a a partner in localization

Lionbridge Thule Interview Hero image

An Efficient, Agile Process Improves the Global Customer Experience. We helped tell the story of how Thule worked with Lionbridge and Sitecore for multilingual SEO and web localization. 

Thule is an international group of passionate people who focus on developing safe, easy-to-use, and good-looking products for active families and outdoor enthusiasts. Helping them bring what they care for most when they enjoy their active lives.

Providing content to consumers in their native language in real time is a key pillar of Thule’s global customer experience strategy. Thule needed an experienced localization provider to help centralize their global website operations, scale their global reach and optimize campaign performance across languages. By partnering with Lionbridge, Thule was able to implement Lionbridge’s Sitecore connector and enable a seamless translation of global content.

GoPoint was brought on board to create a video case study goal that would show:

  • How Lionbridge’s fast, integrated workflows and centralized translation assets enable seamless Thule product launches
  • How Lionbridge’s Sitecore connector helps Thule efficiently translate large volumes of content on a global scale
  • How Thule and Lionbridge work together to leverage strategic search engine optimization (SEO) to increase web traffic and sales

Key Activities:


  • Conceptualization
  • Script Development
  • Film & Voice Over Recording
  • Storyboarding
  • Graphic Design
  • Motion Design
  • Video Editing

Results & Impact

We created a video case study here to discover how Lionbridge and Thule were able to work together to create a better global customer experience for Thule customers—redefining what it means to have a a partner in localization.

Let’s talk.