Toshiba

Creating head turning product sizzle videos to communicate the value proposition of a global technology leader.

Toshiba

We developed a custom narrative, design and animation style to communicate the value proposition of a global technology leader.

Toshiba Corporation, commonly known as Toshiba and stylized as TOSHIBA, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Toshiba provides innovative and cost efficient b2b solutions for multiple industries servicing the industrial, power and energy, and retail verticals.

Toshiba’s Enterprise Capacity Hard Drive – MG Series offers formatted capacities as high as 18 TB with interface options including SATA and SAS and delivers 24/7 operation at a workload of 550 TB/year. The MG Series is ideal for enterprise storage array and industrial server and storage systems.

In order to capitalize on the business growth opportunities, lead agency, Gigasavvy, needed to create and market several digital videos across different marketing and social platforms demonstrating that Toshiba Enterprise HDDs provide unsurpassed quality and reliability for demanding 24/7 server and storage deployments. Working with Gigasavvy, we strategically defined the narrative and developed an engaging design and animation style to effectively communicate with and educate the target B2B industry audience.

Key Activities:

SERVICES PROVIDED

  • Conceptualization
  • Script Development
  • Voice Over Recording
  • Storyboarding
  • Illustration Design
  • Graphic Design
  • 2.5D Animation
  • 3D Animation
  • Video Editing

Results & Impact

Working with Gigasavvy, we launched product videos for TOSHIBA’s digital campaigns with a new narrative, a design refresh, animated experience and updated messaging. The new campaigns allowed the company to expand across the nation to target B2B industry professionals at all levels.

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