Creating animated teasers for a new fashion label’s NFT art collection.
We developed a dynamic set of animated teasers to support the launch of a new fashion label’s NFT art collection.
VIVID is a 360 IP cyberpunk universe, that leans on high-tech mechanical augments, subterranean cyberpunk settings, and badass characters.
VIVID’s co-founder, is a successful fashion entrepreneur best known for opening the Dolls Kill retail store in Los Angeles California. He has been responsible for more than $40M in sales for Dolls Kill, launching 360 products per year for their brand Horoscopez, and has developed licensed collections with Marilyn Manson, Hello Kitty, Care Bears, Sailor Moon, and more. He has extensive experience working with top streetwear brands such as Chinatown Market, Pleasures, RIPNDIP, and more.
The VIVID brand launched in June 2022 with fabrication on their first fashion line using factories across Japan, China, Peru, and the United States, with plans to launch the first collection of high-end streetwear in June 2022 to both physical and digital consumers via an NFT art collection.
In order to capitalize on the business growth opportunities, VIVID needed help creating a series of animated social media teasers to introduce its NFT launch on OpenSea. Working with the co-founders, we created a series of dynamic animated teasers for social media in a hybrid anime style reflective of its cyberpunk theme to grab attention and get the fanbase engaged prior to the NFT auction starting.
- Script Development
- Sound Design
- Illustration Design
- Graphic Design
- 2.5D Animation
- Video Editing
Results & Impact
Working with VIVID, we launched animated teaser campaign. The NFT art collection launch was a huge success generating more that $4M USD in transactions driven by 6 unique characters, 200 hand-drawn traits, and over 8888 pieces available.